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Strategies for Optimizing Your Website and Achieving Number One Rankings
Written by Michael Fleischner   
Thursday, 02 July 2009 19:41
Despite what you may hear, search engine optimization isn't entirely free. In fact, some companies spend tens of thousands of dollars each year trying to get their websites ranked in the number one position organically. This is not only expensive, but can take loads of time. If you think SEO is free, than think again. However, if you have the time to spend, you sure can save a lot.
by MichaelFleischner


Despite what you may hear, search engine optimization isn't entirely free. In fact, some companies spend tens of thousands of dollars each year trying to get their websites ranked in the number one organic ranking. This is not only expensive, but can take loads of time. If you think SEO doesn't cost a cent, than think again. However, if you have the time to spend, you sure can save a lot.

Make sure to begin your search engine optimization efforts with keyword research. Many SEO experts don't spend a lot of time on keyword selection but it is by far the most important aspect of SEO. The reason is that when you optimize for the wrong keyword means a lot of wasted effort resulting in little or no traffic. You want to find a keyword or keyword phrase that is relevant to your audience, has a high search volume, and very little competition. As you might have already figured out, finding the right keyword can be a real challenge. Start with effective keyword research and your SEO efforts will be successful.

Before choosing a keyword for search engine optimization purposes, size up your competition. Look at the number one ranked website and learn more about them. Consider the websites age, Google PR (Page Rank), and number of in-bound links. This can give you a good understanding of how strong a competitor that site is.

The next step is to do additional using Alexa. This site provides additional details that can help you determine whether or not the keyword you've chosen can bring you success. While researching competitors sites, Alexa will provide additional details on site strength including age and sites linking in. If the number one ranked site has less than two million competing pages and few in bound links, then you have a good chance of outranking them.

At the point when you've decided which keyword phrase gives you the best chance for success, it's time to start focusing on making your site easy to read and easily navigated by search engine spiders. Consider designing you site with particular attention to navigation, meta tags, headings, keyword density and other on page factors. Once you site is well designed, its time to focus on building links from high authority websites. This signals search engines that your site has important content that delivers value to browsers and therefore improves rankings.

The most heavily weighted factor for Google is the PR of those sites linking to your website. The best links are those from highly ranked pages, particularly in relation to your chosen. A hundred links from strong web pages are worth more than a thousand weak ones. So concentrate you link building efforts on sites that are in your niche and have a high Google PR. Links should also use your keyword phrases as the link text instead of your URL.

Succeeding online with SEO is your ticket to success. This is especially true if you can't afford the large PPC advertising budgets that advertisers are spending to get their web site promoted. Consider on page optimization techniques and off page optimization techniques like linking building to enhance rankings and enhance your search engine presence.

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Last Updated on Friday, 03 July 2009 10:16
 


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