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| Improve Search Engine Ranking With Press Releases |
| Written by Michael Fleischner | |||
| Thursday, 02 July 2009 17:52 | |||
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Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.
Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings. A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts. Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news. A press release is simple to create and follows a pretty standard format. Many releases include a date, headline, body, and company description. Online releases include the same information with an added feature, a link back to the company's website. The challenge and opportunity with an online press release is to create a release that is newsworthy and finds itself being distributed across the web. Today there are hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time. Press releases are a valuable tool for anyone trying to promote a new website or blog. Years ago, when I began in Internet marketing, my belief was the PR was all about writing a fantastic press. The truth is that press releases today are only partly about the news. For me, they are more about the back links that are created when your news travels across the internet and gets posted on thousands of websites. There are a couple press release services out there, much like article directories, where you can submit your releases for free. Some also let you include a link back to your website - the most important aspect of your release. Unlike article directories many of these sites are not free but you can still find a few that are. When I'm looking to build a significant number of links to any of my website in a hurry, I always lean on press releases. To get started, look for a free press release distribution service via Google or Yahoo! There are many of these sites out there that do not charge and can meet your needs. I am comfortable with fees as long as I'm seeing the value. Some sites charge $300 for a release service but many more charge only a few dollars. The reality is that it doesn't take much to put your SEO efforts into over drive using press release services. Do some research online and start sending out those releases. You will be pleasantly surprised by the results you get. Author Info: Are you ready to begin using press releases to improve your website's ranking? Go now to the marketing tips blog to access more information about online press releases. To improve search engine ranking for your website and receive FREE search engine optimization tutorials, go to MarketingScoop.com.
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